Keith wrote:I doubt if many came because of the pie & pint but it may have swung a few floaters who we undecided. Also, it gave a 'hook' to advertise & promote the game more than it would have been normally.
I agree - It's been a catalyst which led to a lot of publicity and public awareness. I don't think many will have come "just" for the pie and pint, but it's a sweetener and people love to think they're getting something for nothing.
Marketing isn't all about "big" incentives. The little things mean just as much, if not more.
We now need to keep the momentum. After the promotion, a good game, good atmosphere, whoever is running the club day to day really needs to come up with something else next month to boost it and keep the interest. The feelgood factor of yesterday will last a couple of home games and attendances will be a bit higher than they were at the end of last year as some floaters will carry on coming, but will soon wane again. Doesn't need to be big - maybe a discount voucher handed out at the Grimsby game. Just something to make people think they need to come back to use it - people love getting a discount - that's why all the big brands do continual incentives - all about maintaining brand awareness.
People don't want to feel they're being taken for granted and don't like feeling they have to keep coming from a sense of emotional blackmail. Unfortunately, that's how far too many have felt over the last 2-3 years. Loyalty etc is a two way street. The club giving a little back to the fans is worth a lot and will keep the community feel.