KenH wrote:[
The numbers have been reducing for a few seasons as fans have drifted away, arguably due to the poor match day experience. Looking at the on-screen match booking pages and also the blank stickers on the seats, it's clear that a sizeable number of season ticket holders didn't renew this summer - that's very worrying!
Only a thought.
Does the Club keep home addresses of season ticket holders?
Send them all a letter [and SAE] with a tick-off list with all the possible reasons for not renewing their season ticket, and room for personal comments.
Routinely, it could be done towards the end of every season, by hand [to save on postage] at a selected game, asking whether they intended returning the following season, and if not why not, and what would they like to see changed?