It seems the EFL have recently changed the rules and now allow 3pm kick-offs to be streamed live in the UK starting tomorrow.
A lot of clubs, including ours, have been unaware of the change in rules but as every club is using iFollow for their official website, you can suddenly buy a match pass for £10 and watch the game at home.
I'm not sure how much of the £10 the club will see so this is terrible for lower league clubs.