KenH wrote:Gone_Shrimping wrote:And when does the Omega Holidays sponsorship of the home end run till ?
I'd assumed it had already run out. The director resigned Christmas 16 at the height of the Diego fiasco, and was quoted at that time in his resignation announcement as saying he'd continue his sponsorship to the end of that season. Presumably, if no one else has sponsored it, they'll leave the signage as it is rather than removing it and having none (in the say way the Globe is still called that despite no sponsorship for several years). Cheaper to leave alone rather than incur costs of rebranding for nothing.
Also quoting from a different thread:
KenH wrote:cyprus-shrimp wrote:If you listen to what Jim has to say (and I agree with most of it), then massive amounts of money are not necessarily the answer. The passion and feelings for OUR club can take us forward.
But we need massive amounts of money just to stand still. We're making losses of £600-£700k per season and that's how things stand. To improve the stadium or Jim's budget, someone would have to pay in that ON TOP of the £600/£700k, so realistically you're looking at a buyer committing to £1m per year for a few years to turn the club around until the attendances rise and other income streams start to come on. That's on top of what they'd have to pay the outgoing directors/Abdul to clear some or all of their loans. So, unfortunately, yes, massive amounts of money are needed to progress.
Which is why it is so incredible that we can't sell sponsorship at all? Is this a failing of the club or simply the economic climate? Surely there must come a time when 'someone'/ANYONE would pay something for the sponsorship? Okay, there is a point where you don't want to completely de-value the brand by giving it away, but on the other hand, there can be secondary benefits from doing exactly that, to get interest (and some cash, no matter what).
The Heart re-brand doesn't appear on The Visitor web site. I'd have thought the Heart management would have been happy to have photos etc and get the press to cover it? That get's it in the paper, in turn, making it easier to sell advertising & sponsorship at the ground going forwards. And, it is more coverage of the club. If Heart management think our commercial team will push their brand for them, they are more likely to want to engage with us in the future. If all they get from the next couple of months is a new hoarding, then their what's their incentive to even maintain that level of interest going forwards? Have we approached Heart's new management and (for example) offered them a sponsors box for free at a game where we've got one unsold? Or a couple of tables in the Wright & Lord suite? Get them feeling like they have a relationship with the club, which they will then see value in maintaining.
The only thing worse than being talked about, is not being talked about...
What's the betting we hear more of them come October..... 
