Posh wrote:Crucial appointment for the club and a real opportunity to move the club forward.
While Football League payments are the biggest source of revenue it doesn’t change and gate money is dependent on performances, weather and opposition, commercial revenues are something where one talented person can make a huge difference. Daniel Bowerbsnk at Accrington has brought in hundreds of thousands for them per season. It is worth seriously incentervising it.
They also need the freedom to negotiate and do deals. Selling off a fixed rate card doesn’t work.
For the right money a few people spring to mind.
SupermarketShrimp wrote:There's a massive problem with the clubs image, and anyone wanting to take the role on has to work on that with a pretty decent budget and a lot of humility from the board.
I mentioned it on Facebook some time ago, but until our owners come and open up the books to independent auditing from the Trust or other body to show that they are benefactors to the club and not taking money out - thus giving any potential sponsor the knowledge that they are assisting the growth of the club and investing in the team and not the back pocket of the directors, then frankly you are shuffling the deckchairs on the Titanic.
I could bang on about our sales and marketing being deep rooted in the 1990's, but until you sort the first problem out then it's pointless resolving the rest of it. There are assets within the business as an outsider looking in that are clearly not being utilised to their full ability and potential. You sort the first problem and than a decent salesman can create a whole plethora of stuff involving the club that you can then sell to people who activily want to donate to the club but need something in return for accountancy purposes to stick on their website. Google "sponsors of Morecambe FC" - you don't even get Biz Loans 4 You! You need to create a relationship between the club and the sponsors amongst all the media where everyone creates eyeballs on each others websites and promotes each other. This just isn't happening. As Posh says, Bowerbank at Accrington does this brilliantly.
There is a long line on companies that can and want to get involved but you come against that exact problem.
Whereas our London friends are saying the right things, they need to do the right things. Unfortunately they are on the back foot as even if their intentions are honourable, we've had at least 5 years of being treated like mushrooms, and the mountain must now come to Mohammed.
BerlinWaller wrote:Would it be beneficial for the next CM to be a Morecambe fan or would you prefer somebody with no affiliation to the club?
BerlinWaller wrote:Would it be beneficial for the next CM to be a Morecambe fan or would you prefer somebody with no affiliation to the club?
redrobo wrote:I'd have no problems if the successful applicant was a women in fact it would be a welcome change and could be just the person the club needs to take it to the next level.
Andy D wrote:redrobo wrote:I'd have no problems if the successful applicant was a women in fact it would be a welcome change and could be just the person the club needs to take it to the next level.
2nd this.
Ideally a Women with Charm playing Businessmen who just can't deny beauty.
Phil Anderer wrote:Andy D wrote:redrobo wrote:I'd have no problems if the successful applicant was a women in fact it would be a welcome change and could be just the person the club needs to take it to the next level.
2nd this.
Ideally a Women with Charm playing Businessmen who just can't deny beauty.
And preferably not feeling a need to live up to archaic stereotypes.
mrpotatohead wrote:Do you mean you want a man who's had a sex change Neil, or vice versa?
redrobo wrote:I assume that the salary will include commission on all monies brought into the club which should be attractive enough to enable the new CM to earn a good wage.
Brian S wrote:redrobo wrote:I assume that the salary will include commission on all monies brought into the club which should be attractive enough to enable the new CM to earn a good wage.
NO No no. The club needs someone who loves the club and finds businesses that are in it for the love of the club, long term, not going out grabbing a quick buck to boost their bank balance.
Wild Bill wrote:Brian S wrote:redrobo wrote:I assume that the salary will include commission on all monies brought into the club which should be attractive enough to enable the new CM to earn a good wage.
NO No no. The club needs someone who loves the club and finds businesses that are in it for the love of the club, long term, not going out grabbing a quick buck to boost their bank balance.
You mean keep the status quo? No thanks. We need an outsider to come in hungry to succeed and with a bag of new ideas and fresh pair of eyes. Someone who isn't going to listen to 'this is how we do things' and actually make a positive impact. Trust me, no decent salesperson will come in without a decent salary and reward package. I hope the club sees this and invests in the right person for this critical role for getting the club back on it's feet.
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