by marky No.1 » Sun Jul 02, 2017 1:42 pm
C. SPONSOR DESIGNATIONS
(i) On football boots
Except as permitted by paragraphs 1 – 5 above, the appearance of any advertising of any
description, including sponsors’ designations, on a Player’s football boots is prohibited.
(ii) On all other Clothing
No sponsor advertising is permitted anywhere on the clothing of a Player on the field of play
during a match except as provided for in this part C,
The following advertising is permitted:
1. Playing kit
a. On the clothing of a Player on the field of play, the following areas shall be
permitted to be used for advertising
• One single area not exceeding 200 square centimetres on the front
of the shirt (see Fig 10, page 18)
• One single area not exceeding 100 square centimetres on the back
of the shirt; (see Fig 12, page 19)and
• One single area not exceeding 100 square centimetres on the back
of the shorts (see Fig 13, page 19).
• Once only on each sock tie-up providing it does not exceed an area of
100 square centimetres. (see Fig 11, page 18)
In the event that a Club or Competition elects to have an area of sponsor
advertising only on the front of the shirt, and on no other item of playing
kit, that area may be increased to a maximum of 250 square centimetres if
approved by the Competition.
One or more company may be advertised and, in respect of any one company,
one or more of their products. The same advertising must appear in the same
form on the clothing of all Players and Club Officials wherever such advertising
appears, throughout the entirety of the match.
b. Any advertising under C(1) must be clearly separated from the items described
in B above.
The FA Kit and Advertising Regulations | Season 2016-17 17
2. Tracksuits and other clothing in the Technical Area
a. Advertising may appear on tracksuits, and other items of clothing other than the
clothing of a Player, on the field of play during a match in accordance with the
size and locations set out in C1.
The advertising carried on the tracksuits and other clothing worn by Players and
Club Officials in the Technical Area can be either:
(i) The same sponsor(s) as worn on the playing kit (home or away strips)
(ii) Be additional to the sponsors as worn on the playing kit
(iii) A single sponsor that is an official partner of the relevant competition
3. Clubs may conclude sponsorship arrangements with different companies in respect of
advertising permitted under C(1) above for both their ‘home’ and ‘away’ strips. Where
Competition rules allow for a third strip to be worn, this may carry advertising as worn
on either the “home” or “away” shirt. The third strip may carry an alternative sponsor
advertisement with the permission of the Competition. The advertising must appear in
the same form on the clothing of all Players and Club Officials wherever such
advertising appears, throughout the entirety of the match.
4. Where a non-member Club wishes to include the name of a sponsor in its Club title,
consent must be received in advance from the relevant Affiliated Association and
where such consent is given, advertising on behalf of one company only shall be carried
on the Club’s match shirts, irrespective of the provisions of B (4) and C (1) above.
No Full Member Club or Associate Member Club may include the name of a sponsor
in its Club title without the consent of The Football Association.
5. No Club in Membership of the National League, the Isthmian League, Northern Premier
League or Southern Football League may include the name of a sponsor in its Club title
without the consent of the competition and, in the case of a Full Member Club or
Associate Member Club, the consent of The Football Association.
6. Clubs with more than one team may conclude separate shirt advertising agreements
on behalf of each team.
Enjoy yourself.... It is later than you think